Georgia Durham

It is no secret that in marketing today, video content is king. According to HubSpot, 1/3 of all time spent online is dedicated to watching videos, which has meant that embedding videos in landing pages can increase conversion rates by up to 80% and 90% of consumers say that product videos aid them with purchasing decisions (Kolowich, 2017). Facebook has even responded by rewarding video content creation with financial incentives and increased exposure by prioritising video content on newsfeeds (Moses, 2016). From the infographic we can see just how popular video content is, especially on Facebook with 32 billion views daily across the platform. It is interesting however, that 85% of videos are watched with the sound off.  Interestingly from this infographic, we can see that when video content hasn’t got subtitles, only 66% of viewers will tune in to completion, compared with 91% when subtitles are present. However, subtitles also increase the social

The recent EU General Data Protection Regulation (GDPR) is the gold standard of data protection laws which came into effect in May this year with the aim of protecting data for all EU citizens similar to a doctor protecting patient information – on a need to know basis. Ultimately, what GDPR does is protect information relating to an identifiable living person including their name, photographs, IP addresses etc (European Data Protection Supervisor, 2016). The introduction of GDPR has caused increased awareness in how personal data is used and shared by businesses. This has heightened since the Cambridge Analytica scandal, who grossly misused Facebook data to influence voter decisions in the Brexit referendum and the American Presidential election (Granville, 2018). So what can be deduced from the introduction of the most stringent data protection laws to date? Should we be worried by recent examples of personal data exploitation? What we know is that personal data can