The recent EU General Data Protection Regulation (GDPR) is the gold standard of data protection laws which came into effect in May this year with the aim of protecting data for all EU citizens similar to a doctor protecting patient information – on a need to know basis. Ultimately, what GDPR does is protect information relating to an identifiable living person including their name, photographs, IP addresses etc (European Data Protection Supervisor, 2016). The introduction of GDPR has caused increased awareness in how personal data is used and shared by businesses. This has heightened since the Cambridge Analytica scandal, who grossly misused Facebook data to influence voter decisions in the Brexit referendum and the American Presidential election (Granville, 2018). So what can be deduced from the introduction of the most stringent data protection laws to date? Should we be worried by recent examples of personal data exploitation? What we know is that personal data can ...
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