I am intrigued by WeWork as a concept because technology is enabling people to work nomadically and separately but maintain the illusion of close physicality by connecting us instantaneously with each other. Social platforms, WiFi and businesses such as Skype, GoToWebinar, Viber and WhatsApp are just some of the ways technology has increased our availability which enables us to work in our own terms, but if more people are trying to be Digital Nomads, shouldn’t WeWork not have worked?Why open static offices? WeWork’s founder answers this question (Turk, 2018), saying WeWork products are “community driven” and “attached to the physical world”. WeWork use digital to improve physical access to others instead of replacing it. The community factor is a strong area for WeWork; they have found that enticing enterprises through the door for a month often means they will stay for life (Turk, 2018). WeWork are not valued as a real estate company, but rather as a technology company. ...
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